Katy Perry’s much-anticipated comeback to pop music is underway, but it hasn’t gone as planned.
After several years focused on raising her daughter and judging "American Idol," Perry is preparing to drop a new album.
Many hoped this new release would bring her back to her status as one of the industry's top hitmakers.
In mid-July, Perry returned with a high-profile single titled “Woman’s World.”
The track was one of the most hyped releases of the year, and expectations were sky-high.
Unfortunately, the dance-pop cut did not meet those expectations and floundered upon its release.
Now, the superstar is already looking ahead to her next move.
The Grammy nominee has quickly announced her next single, “Lifetimes,” which is set to drop next Friday, on August 9.
This song is expected to be the second promotional cut from her forthcoming album, "143".
Fans and industry insiders alike hope it will perform better than its predecessor.
Perry's rapid shift from "Woman’s World" to "Lifetimes" in just a few weeks is a clear indication that she and her team have accepted that the public isn't interested in the first single.
“Woman’s World” peaked at No. 63 on the Hot 100 last week before falling off the ranking entirely, a disappointing performance for such a high-profile release.
At the moment, “Woman’s World” is still being promoted to radio stations across the U.S.
This week, the single reached a new peak of No. 27 on the Adult Contemporary chart.
However, it's the only pop radio ranking where Perry is climbing, highlighting the single’s overall struggle.
“Lifetimes” will arrive less than a month after “Woman’s World,” signaling a quick pivot in Perry's promotional strategy.
Sometimes artists release several songs from an upcoming project to flood the market with new music before an album drop.
It doesn’t seem like this was the original plan for “Woman’s World,” which appears to have been an expensive misfire.
After several years focused on raising her daughter and judging "American Idol," Perry is preparing to drop a new album.
Many hoped this new release would bring her back to her status as one of the industry's top hitmakers.
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| Credit: Katy Perry/Instagram |
In mid-July, Perry returned with a high-profile single titled “Woman’s World.”
The track was one of the most hyped releases of the year, and expectations were sky-high.
Unfortunately, the dance-pop cut did not meet those expectations and floundered upon its release.
Now, the superstar is already looking ahead to her next move.
The Grammy nominee has quickly announced her next single, “Lifetimes,” which is set to drop next Friday, on August 9.
This song is expected to be the second promotional cut from her forthcoming album, "143".
Fans and industry insiders alike hope it will perform better than its predecessor.
Perry's rapid shift from "Woman’s World" to "Lifetimes" in just a few weeks is a clear indication that she and her team have accepted that the public isn't interested in the first single.
“Woman’s World” peaked at No. 63 on the Hot 100 last week before falling off the ranking entirely, a disappointing performance for such a high-profile release.
At the moment, “Woman’s World” is still being promoted to radio stations across the U.S.
This week, the single reached a new peak of No. 27 on the Adult Contemporary chart.
However, it's the only pop radio ranking where Perry is climbing, highlighting the single’s overall struggle.
“Lifetimes” will arrive less than a month after “Woman’s World,” signaling a quick pivot in Perry's promotional strategy.
Sometimes artists release several songs from an upcoming project to flood the market with new music before an album drop.
It doesn’t seem like this was the original plan for “Woman’s World,” which appears to have been an expensive misfire.
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