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| Credit: Skims/Instagram |
Renowned singer Usher has recently collaborated with Skims founder Kim Kardashian for a groundbreaking campaign featuring the launch of Skims Menswear.
In a series of striking photographs, Usher showcases his impeccable physique while donning various pieces of Skims underwear, including the SKIMS Stretch 5” Boxer in Midnight and the SKIMS Cotton 5” Boxer in Military, among others.
In a statement released to the press, Usher expressed his gratitude for the opportunity to partner with Skims, citing his longstanding friendship with Kim Kardashian and her unwavering support for his career.
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| Credit: Skims/Instagram |
The collaboration, timed with the release of his upcoming album "COMING HOME," marks a significant milestone for the artist.
Usher emphasized the comfort and authenticity of Skims' clothing, stating, "With the way that I move, being this comfortable in what you wear is essential. Skims is about embracing who you are, inside and out, and feeling empowered to express yourself authentically."
Scheduled for release on February 9, Usher's new album promises to deliver a captivating blend of love, happiness, and joy, inspired by the theme of romance.
The Grammy-winning artist expressed his fondness for live performances, highlighting the intimate connection he shares with his audience.
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| Credit: Skims/Instagram |
The campaign coincides with Usher's upcoming performance at the Super Bowl, adding to the excitement surrounding both his music and his collaboration with Skims.
As anticipation builds for the release of "COMING HOME," fans eagerly await the opportunity to experience Usher's latest musical journey.
In a video released as part of the campaign, Usher shared his passion for performing and the profound connection he finds with his audience, hinting at the emotional depth that listeners can expect from his forthcoming album.
"COMING HOME" promises to be a poignant testament to love and human connection, further solidifying Usher's position as a cultural icon in the realm of R&B and soul music.
With Skims Menswear and his new album on the horizon, Usher continues to captivate audiences with his unparalleled talent and authenticity.
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