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| Credit: Taylor Swift/Instagram |
After an impressive opening weekend, where it raked in a staggering $92.8 million, the film continued its triumphant run, adding an estimated $31 million in its second weekend.
This brings the total domestic earnings to an astounding $129.8 million, making it the highest-grossing concert film in North America, without adjusting for inflation.
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| Credit: Taylor Swift/Instagram |
This unprecedented achievement comes despite a significant 67% drop in sales during its second weekend, suggesting that the film's initial success was driven largely by its opening-weekend frenzy.
The unique distribution strategy employed by AMC Theaters, showing the film exclusively on Thursdays through Sundays, didn't deter Swifties from flocking to cinemas during the film's debut days.
Advance ticketing played a pivotal role, mobilizing fans to secure their seats and witness Swift's iconic tour on the big screen.
"The Eras Tour" has undeniably cemented its place as a cinematic phenomenon, captivating audiences and rewriting the rules of concert films.
Swift's global fanbase, known as Swifties, played a significant role in this historic achievement, showcasing the power of dedicated fandom in the entertainment industry.
As the film continues its run, it remains to be seen how far this groundbreaking success story will go. Stay tuned for more updates on this unprecedented movie event.
The unique distribution strategy employed by AMC Theaters, showing the film exclusively on Thursdays through Sundays, didn't deter Swifties from flocking to cinemas during the film's debut days.
Advance ticketing played a pivotal role, mobilizing fans to secure their seats and witness Swift's iconic tour on the big screen.
"The Eras Tour" has undeniably cemented its place as a cinematic phenomenon, captivating audiences and rewriting the rules of concert films.
Swift's global fanbase, known as Swifties, played a significant role in this historic achievement, showcasing the power of dedicated fandom in the entertainment industry.
As the film continues its run, it remains to be seen how far this groundbreaking success story will go. Stay tuned for more updates on this unprecedented movie event.
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