Snoop Dogg Reveals He Doesn't Drink Despite Promoting Liquor Brands

Credit: Snoop Dogg/Instagram

In a surprising confession, iconic rapper Snoop Dogg, known for his successful endorsements of multiple liquor brands, has revealed that he doesn't consume the alcohol he promotes. The 51-year-old artist made this revelation during a candid conversation with Tiffany Haddish on his SnoopDoggTV YouTube channel.

Snoop Dogg boldly stated, "What's so cold is - they know it, and I can say it publicly - I don't drink none of that s**t. And they know what it is. It's like, n***a, you don't pay me to drink it, you pay me to promote it. So I'm not here to get drunk. I'm here to get money."

He reiterated this stance in a comment posted beneath the video, emphasizing, "im not here to get drunk im here to get money."

Over the years, Snoop Dogg has endorsed various liquor brands, including St. Ides, Happy Dad, and his own brand, INDOGGO Gin, which he launched in March 2021 with a single titled "CEO" and an accompanying music video.

In an interview with Rolling Stone, Snoop Dogg shared his motivation behind the gin launch and the "CEO" track, stating, "I've been a boss and entrepreneur in this game for decades and I keep on building my empire." He continued, "My new single, 'C.E.O.' talks about the work and hustle I put in to be the boss. With moves like launching my own liquor brand, INDOGGO, and with weed brands, shows, and more, I stay on my grind."

He further explained, "I have done deals before with other companies, and I was grateful to work with those companies, but I needed to create something that represented me. [INDOGGO is] something that I like to drink and that I felt like everyone would like."

Snoop Dogg's candid revelation sheds light on the business aspect of celebrity endorsements in the liquor industry, where promotion takes precedence over personal consumption.

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